101 Tips For Writing Attention Getting Headlines

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1) How To… An “How To..” headline grabs your prospect’s attention because it tells their brain they are about to learn something new that could benefit their lifestyle. The headline should get their attention and explain how to get their benefit faster, cheaper, easier, etc. Example: “How To Get Out Of Debt In 1 Year Or Less!” 2) Unlock… An “Unlock…” headline grabs your prospect’s attention because when something is locked-up it’s perceived as being more valuable. Your product would of course be the key that will unlock the benefit for them. Example: “Unlock The Secrets Of Selling High Ticket Items!”