How To Advertise On Smart Phones

Welcome to the Wireless Revolution

How To Advertise On Smart Phones If you’re new to the 4G wireless age, don’t worry. This is a great opportunity to learn about this technology and how it applies to business today. As a business owner, you already understand the importance of advertising and the impact it has on your bottom line. With technology constantly evolving, your advertising strategies and tools must evolve as well.

This guide is designed to help you begin advertising to mobile phone users taking advantage of 4G technology. These users enjoy fast internet access, quick downloads, and streaming audio and video, in addition to traditional voice and text messaging.

Why Mobile Advertising Matters

Even if you already have a website and advertise online, mobile advertising offers unique opportunities. Consider these statistics:

• Rapid growth in mobile internet usage: In May 2008, 15.6% of mobile subscribers in the US regularly used mobile internet. By January 2012, 69% of mobile phone users accessed the internet daily on their devices (Nielsen Mobile).
• Paying but underutilized users: 95 million US mobile users pay for internet access but do not use it regularly.
• Web browsing dominates: Mobile users access websites more frequently than email via their mobile internet connection.
• Future projections: Yahoo expects that by 2017, more users will access the internet via mobile phones than via home or business PCs.

Mobile Internet Reaches All Ages

Internet marketing via mobile phones appeals to all demographics. eMarketer reports that even older baby boomers (aged 54–62) access the internet at least once per month. This demonstrates that mobile advertising is not limited to younger audiences—it can reach a broad age range.

Proven Results in Mobile Advertising

Mobile advertising is not just theoretical—it delivers measurable results:

• In the UK, restaurant advertising on mobile phones grew 67% in the year up to July 2012, and clothing ads grew by 57.2% (eMarketer).
• SMS-based mobile ads achieved a 15.5% response rate for restaurant promotions, showing strong engagement without relying on web browsing.

Takeaway

Mobile advertising is no longer optional; it is becoming a core component of modern marketing strategies. With increasing mobile internet usage, broad demographic reach, and measurable engagement, businesses that embrace mobile advertising stand to gain a significant competitive advantage.