Description
Brown Cows vs. Purple Cows
how To Build a Huge Mailing List as Simple as Possible Master marketer and best-selling author Seth Godin compares companies that resist innovation to brown cows—after a while, they all look the same. You might not even notice them standing on the side of the highway. In other words, they are invisible.
A purple cow, on the other hand, stands out immediately. Godin explains that you can’t simply paint a brown cow purple—remarkable companies are remarkable from the inside out. For example, JetBlue Airlines meets Godin’s criteria for excellence, standing out in its industry because it is remarkable at its core.
The Core Lesson: Be Remarkable
Godin’s message in Purple Cow boils down to two words: Be remarkable. You’re either remarkable, or you’re invisible. As he puts it: “You’re either a Purple Cow or you’re not. Make your choice.”
Taking the First Step
By reading this report, you’ve already taken the first step toward becoming remarkable. You’ve chosen to learn how to separate yourself from the millions of invisible brown cows on the Information Highway.
Discover Your Unique Value
When you finish this report, you may not be a purple cow just yet—but you’ll understand how to stand out. Maybe you’ll be a blue cow, a red cow, or even a pink cow. The key is knowing what it takes to build a list, grow an audience, and skyrocket your Internet business.
Takeaway
The lesson is clear: being remarkable is not optional. If you want your business to thrive and be noticed, you must create something that stands out from the crowd. The choice is yours—remain a brown cow or become remarkable
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